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SEO vs SMM: Why You Need Both for a Successful Strategy

Search engine optimization (SEO) at one point was as simple as stuffing keywords all over your page...

 

If you’re interested in growing traffic to your company’s website, you should be familiar with some marketing acronyms, chiefly SEO, SEM, and SMM. All of these acronyms stand for concepts that can serve to gain more website traffic through digital marketing, so it’s significant to understand what they mean and how you can use them for your business.

SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website's presence in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.

There are plenty of ways to improve your website’s SEO for improved organic digital marketing efforts. Initially, you will want to perform keyword research to learn what phrases your customers are likely to type into search engines like Google. You will then want to create engaging, original content for your various web pages that include these highly-searched keywords. Your website’s efficiency, architecture, and mobile optimization are other factors that are well-known to be critical in search engine optimization. Finally, other more nuanced factors like the regular posting of relevant content, effective metadata, and the correct alt-tags will provide a greater boost to your site’s performance related to SEO. 

 
SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. ... Brands pay for ads to appear as search results on search engine results pages. With SEM, brands pay for ads to appear as search results on search engine results pages (SERPs).
There are many targeting factors that come into play in this form of digital marketing. Through search engine marketing on Google Adwords, you can choose the location and several other factors to improve the efficiency of your paid advertising campaign. This form of SEM is often referred to as Pay-Per-Click (PPC) advertising.
 
 
 
Social media marketing (SMM) is the use of social media websites and social networks to market a company's products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone.
 
 

SMM refers to both organic and paid digital marketing efforts on social media networks like Facebook, Twitter, and LinkedIn. Social media marketing encompasses many different activities and many consider this to be the future of digital marketing. While social media channels become the hub of activity online in the modern age, this is where consumers engage each other in conversation. Furthermore, it’s also the nerve center of business and brand engagement for large subsets of the population.

Having a Facebook page is almost necessary for digital marketing efforts in the current online marketplace. Having multiple social media accounts on the right networks is even better. Moreover, posting relevant content regularly and building an engaged audience of followers can help grow your business immensely. Finally, paid social media campaigns have become immensely effective, even rivaling similar efforts made on search engines.

 
 

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  • Guest (Bonnie Ross)

    I doubt that simple discussion can change anything in our country, but if you really have an idea to share, this is your chance to shake our government up. It's quite a good initiative, but to my mind, it will only work when all results of discussion are formed into real suggestions for statesmen.

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  • Guest (Katherine Cook)

    I hope this project will change something in our social and political state because many of our state's residents are really fed up with the current situation including the world economic crisis, poverty, overpopulation etc.

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